Top 5 Fitness and Weight Loss Programs on iOS in Belgium Q4 2023

During the fourth quarter of 2023, the top 5 fitness and weight loss programs on iOS in Belgium showcased varied performance metrics, highlighting trends in downloads, revenue, and weekly active users. Below is a detailed look at the performance of each app.

Strava: Run, Bike, Hike saw a decrease in weekly revenue from $29.6K in late September to $15.3K in early December, followed by a rebound to $31.9K by the end of December. Downloads declined from 3.7K at the start of the quarter to 1.4K in early December, with a notable increase to 3K in the final week. Weekly active users fluctuated, starting at 96K, dipping to 75.6K in late November, and rising again to 94.8K by the end of December.

Zwift: Ride and Run experienced an upward trend in revenue, beginning at $9.4K in late September and peaking at $13.7K in early December, before settling at $11.4K by the end of the quarter. Downloads grew from 194 in late September to a peak of 534 in late October, then stabilized around 400-500 for the remainder of the quarter. Weekly active users increased from 1.7K at the start to 2.4K by the end of November, maintaining this level through December.

WeightWatchers Program exhibited a mixed revenue trend, starting at $6.3K in late September, dropping to $4.2K in early December, and finally reaching $4.4K by the end of December. Downloads remained relatively low throughout the quarter, with a slight peak at 302 in the last week. Weekly active users showed a decline from 1K in late September to 694 by the end of December.

Fitbit: Health & Fitness displayed fluctuating revenue, starting at $5.6K in late September, dipping to $3K in mid-October, and rising to $4.7K by the end of December. Downloads were relatively stable, peaking at 1.4K in the last week of December. Weekly active users remained consistent, starting at 11.6K and ending at 11.3K.

MyFitnessPal: Calorie Counter showed a decline in revenue from $6K in late September to $4.4K by mid-December, with a slight rise to $4.4K by the end of December. Downloads saw a decrease from 912 in late September to around 620-655 in December. Weekly active users also declined from 38.5K in late September to 27.8K by the end of December.

The data for this analysis comes from Sensor Tower. For more detailed insights and trends, visit Sensor Tower's website.